The Audi A1 is a true Audi – it is both the premium option and the sportiest automobile in the small compacts class. It comes with powerful, highly efficient engines and an agile chassis, and delights with an emotional design and excellent fit and finish. The A1 has a broad portfolio of advanced technologies on board; its infotainment system, in particular, sets new standards in the class.
As the newcomer in the compact segment, the A1 appeals primarily to young, lifestyle-oriented customers, offering them a high degree of freedom for individual design. Audi’s latest will hit the streets this summer with a base price of around 16,000 euro.
Design Of Audi 1
It has a confident road stance – powerful, distinctive and full of character: The A1 is both the premium option and the athlete in its class. The pronounced encompassing shoulder line, the colour contrasted roof arch and the unusually sharply sloping C-pillars give the three-door an unmistakable silhouette. The dimensions also document the dynamic lines: 3.95 meters (12.96 feet) long, the latest model from Audi is an impressive 1.74 meters (5.71 feet) wide but only 1.42 meters (4.66 feet) tall. The wheelbase measures 2.47 meters (8.10 feet); the overhangs are correspondingly short.
The design of the A1 is tightly integrated into the brand’s design language and unique in the compact segment – emotional, bold and progressive. Audi has a reputation for taking a lot of ideas and innovations from its concept cars into series production, and the A1 continues this tradition. Many of the features and innovative ideas from the 2007 A1 project Quattro show car have already made it to series production in the A1.
The front end bears an unmistakable family resemblance, but features unique accents and innovations in the details. The single-frame grille, for example, is harmoniously integrated into the front end and with its angled top corners represents a new evolutionary stage. Its braces are arranged horizontally to emphasize the width of the front. The large, plastically modelled air intakes with their horizontal bars also contribute to the sporty appearance of the A1. The fog lights are located in their outer corners. The three-dimensionally styled headlights also have their own special look. The Audi A1 looks determined and concentrated to the road.
