Wednesday, July 13, 2011

Mercedes-Benz USA to Take Over Smart Distribution from Penske, Ditches Plans for Nissan Micra-Based Car

partners to exceed customer expectations for this unique vehicle," said Mercedes-Benz President and CEO, Ernst Lieb. "The addition of smart, combined with our Autohaus dealer initiative, will help us build upon the tremendous momentum the Mercedes-Benz brand has achieved here in the U.S."

Penske began selling the Lilliputian Smart Fortwo in the USA as an independent distributor in January 2008, and partially thanks to sky rocketing gasoline prices at the time as well as the initial shock factor, the company managed to sell close to 25,000 units that year. However, sales plummeted the next two years dipping to 14,600 cars in 2009 and to less than 6,000 units in 2010.